How to choose promotional products people will use

Define the recipient

A new employee, conference visitor, long-term client and property tenant have different expectations. Define who the product is for and what you want it to do.

Set the real constraints

Quantity, target budget, in-hands date, delivery destinations, artwork and packaging all affect what is feasible.

Shortlist by usefulness

Useful does not mean generic. Look for a product that fits the recipient’s routine and gives the brand a natural place to appear.

Approve the complete specification

Review the exact product, colour, size mix, decoration method, imprint location, packaging and delivery information before production.